Job Description

Job Title: Marketing Officer

Department: Marketing

Location: Harare

About Algebra Technologies:

Algebra Technologies is a leading pan-African technology company committed to driving innovation and empowering communities across the continent. With a diverse portfolio encompassing device manufacturing, fintech, healthtech, and e-commerce, we are at the forefront of technological advancement in Africa. We are driven by a passion for connecting people and fostering sustainable growth.

Job Summary:

The Marketing Officer will play a crucial role in developing and implementing effective marketing strategies to enhance brand awareness, drive customer acquisition, and support the overall growth objectives of Algebra Technologies. This role requires a creative and results-oriented individual with a strong understanding of the African market and a passion for technology.

Responsibilities:

• Marketing Strategy and Planning:
  • Assist in the development and execution of comprehensive marketing plans aligned with the company’s strategic goals.
  • Conduct market research and competitive analysis to identify trends and opportunities.
  • Develop and manage marketing budgets and track ROI.
• Brand Management:
  • Ensure consistent brand messaging and visual identity across all marketing channels.
  • Develop and maintain brand guidelines and standards.
  • Monitor and manage online reputation.
• Digital Marketing:
  • Manage and optimize social media platforms, including content creation, community engagement, and performance analysis.
  • Develop and execute digital advertising campaigns (e.g., Google Ads, social media ads).
  • Implement SEO/SEM strategies to improve website visibility and drive traffic.
  • Manage email marketing campaigns.
• Content Creation:
  • Create compelling and engaging content for various marketing channels, including website, social media, blogs, and marketing collateral.
  • Coordinate with designers and content creators to produce high-quality marketing materials.
• Events and Promotions:
  • Plan and execute marketing events, product launches, and promotional campaigns.
  • Coordinate with vendors and partners to ensure successful event execution.
  • Evaluate the effectiveness of marketing events and promotions.
• Market Research and Analysis:
  • Gather and analyze market data to identify customer insights and trends.
  • Prepare reports and presentations on marketing performance and market analysis.
  • Track and report on KPI’s.
• Relationship Management:
  • Build and maintain relationships with key stakeholders, including customers, partners, and media contacts.
  • Collaborate with internal teams, including sales, product development, and customer support.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing¹ role, preferably in the technology sector.
• Strong understanding of digital marketing principles and practices.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work² independently and as part of a team.
• Familiarity with³ the African market and cultural nuances.
• Proficiency in social media management tools, google analytics, and other marketing software.

Preferred Qualifications:

• Experience in the telecommunications or mobile device industry.
• Knowledge of the fintech, healthtech, or e-commerce sectors.
• Multilingual skills.

Personal Attributes:

• Creative and innovative thinker.
• Results-oriented and data-driven.
• Strong attention to detail.
• Ability to thrive in a fast-paced and dynamic environment.
• Passion for technology and its impact on Africa.